Some homeowners are not ready to sell until you present them with the idea of someone wanting to buy their home because of the nearby schools or the family oriented community. Include your best family photo with the letter of intent.
Letters help plant the seed in homeowners who have not yet looked into listing their homes with a real estate agent. This gives the buyer the first choice to complete a deal if the homeowner sees the letter as a genuine intent to buy if both are a good match.
These targeted letters could reach someone who is about to retire and will sell their home after retirement, or someone who will need to move for a new job, or someone who will need to move due to a new baby. The letter opens them up to start communications with you even before they are ready to sell in a few months time, and the buyer could even end up with a dream home without much competition compared to a home listed on the market.
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