Technology has enabled brokers to complete market analysis on a property in a few clicks. What used to take hours of work looking through city records manually is now done in a few minutes through websites such as StreetEasy.
Comparable reports contain sales data for:
- Active Listings
- In-contract listings
- Unavailable listings
- Recorded sales
The market summary of actual sales help in determining reasonable prices to offer and minimize any surprises.
The large amount of time saved by brokers can be passed back to clients in the form of buyer rebates.
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